- Title – 1-12 words max (with page keyword) – Google displays 70 characters in SERPS – I like to keep titles to within this and ensure my important keywords are within the first 55 characters. MOST IMPORTANT! Read more about Page Title Tag Optimization.
- Meta Description – 5-24 words max (with page keyword if you want a chance to feature the meta description in SERPS) – Google displays @156 characters on normal searches. Descriptions can be larger on long-tail searches. IMPORTANT!
- Meta Keywords – 3-12 keyword phrases, individually separated with “,” – Although Google does not give a page any visible benefit in terms of ranking for words here, Yahoo seems to be the only major search engine that still looks at meta keywords tag. Read more about Meta Keyword Tag Optimization.