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Upselling Your Clients

Posted on: 11/11/2008 12:05:08 PM under Marketing » Tools 
Many of us let clients know that we are always there when they need us. Problem is, they don't always know when they need us. That's where a friendly little reminder about what we can do for them and how we can help can do wonders.

For example, how long has it been since you first installed that application for them? Perhaps they have found out during that time that they'd like an extra field in their DMXReady Contact Us application to include a cell phone number or a website. But, they may think, they will just make do without.

It doesn't have to be that way. You can offer to add that field for them, or make any other tweaks to their website they need. DMXReady makes it easy for you, even if you don't have the programming knowledge.

First, send them a follow-up email asking how they are enjoying their application and if there are any features they would like to add (like a new field). DMXReady is currently adding a number of written templates to the Online Knowledgebase to give you a jump start at this.

Then, once you have identified they need, you have two options. Do the customization yourself, if you have the technically know-how. Or subcontract the work to DMXReady through our Professional Services. We'll give you a quote, and then you add your surcharge and send it to your client. In many cases, you can have their customizations complete within the week!

Find out more about our Professional Services here, or Contact Us for more information. You'll be adding value to your services, giving your clients more of what they want, and boosting your sales all at once.

The DMXReady Team

Is Your Website Mobile Friendly?

Posted on: 10/28/2008 9:35:30 AM under ASP » Scripts and Tips 
With new advances in hardware like the iPhone and other web-enabled phones (aren't they all these days?) it is becoming more and more crucial to offer mobile-friendly versions of your websites. You have pretty much two options here: assume that website visitors will get what they need from their sub-standard mobile browsers if they want it bad enough, or make it easier for them to access your website.

The advantages with this last option are clear. Just like any website, the easier the user can access the information, the better your results will be. In a world where competition is increasing all the time, this is especially vital. You want to make sure they get your message clearly and easily.

There are two things you need to make this happen:
  1. A mobile-friendly web design
  2. A redirect script for mobile users

Mobile-Friendly Design

There are a ton of resources on the Net to help you decide how to create a mobile-friendly design. However, these are the basics:
  1. Use a one-column design -- mobile devices don't use a mouse, so your website should be vertically linear. A great example of this would be the mobile version of Facebook (
  2. Create your mobile website in another folder/domain -- some companies like to have a separate top-level domain like Others, like the Facebook example above, prefer to have a sub-domain like or However the easiest method is to simply create a sub-folder like
  3. Use CSS to make your design more lively -- back in the early to mid-90s, one-column web designs were about all you could do. And they were ugly. But today you can spruce up your one-column designs -- even for mobile browsers -- using some basic CSS. A good resource for this can be found here.

Redirect Mobile Users

This is where things get interesting. Using ASP script, you can actually auto detect whether or not the website user is accessing your website with a mobile device, and redirect them to the that site. There are some free options out there for you, like the script found here.

Note though that these scripts are not foolproof. There are so many mobile devices today that some are bound to fall through the cracks. However this should work for most devices, including the most popular ones.

Making Money from the Mobile Market

If you design professionally, there may be some great money-making opportunities here for you. For example, you could go back to old clients and recommend that they upgrade to a mobile-friendly site. Since all the basic building blocks (design, content, etc.) are already there, this could be a relatively easy design project for you. Plus, your clients will likely appreciate the fact that you are still thinking of them, and still trying to help them accomplish their online business goals.

Happy Designing!

The DMXReady Team

Getting Around IE's JavaScript Blocker

Posted on: 10/10/2008 3:07:24 PM under Web Design » Tips 
Perhaps you've come across this glitch. You're programming in Dreamweaver, and you try to view your results in IE, but you keep getting an annoying blip and a message saying that IE has blocked "potentially harmful scripts" from operating. Yes, you have some JavaScript, but you've adjusted IE to allow scripts.

Haven't you?

Well, yes and no. If you upload the page to your server and look at it live, you'll notice you do not get the warning. So it is occurring only when you are previewing the page. To get around this, go to Internet Options, click on the Advanced tab, and scroll down to Security. There, click on "Allow active content to run in files on My Computer". This will get rid of those annoying blips, and let you get on with programming!

The DMXReady Team

Level Your CSS Playing Field

Posted on: 10/7/2008 9:59:44 AM under Web Design » Tips 
One of the most frustrating thing about using CSS styles is that it doesn't always work the same way across all browsers. The most obvious differences (and arguably the most distressing) are those between IE and Firefox. The answer has been to include workarounds for specific browsers -- usually IE. But this can be messy, both in terms of trying to get the CSS to work, and in terms of the extra code it leaves in your files.

Well, we've found a way to eliminate at least some of those problems. The Yahoo! Users Interface (YUI) Reset CSS levels the playing field by essentially setting all values to zero. This erases all the presets included with the individual browsers and allows you to "explictly declare your intentions" with the css, as YUI describes it. We think this may mean "be careful what you wish for...!"

We came across this little snippet after Googling a problem we were having displaying the same code in IE and Firefox. All we did is call the file in like you would any other CSS file (the website gives you a line of code to include in your header) and Bingo! the problem was fixed.

We can't claim it will fix every problem -- but what we can say is that it has worked like a charm so far. And all it took was one line of code...

Find out more about the YUI Reset CSS.

The DMXReady Team


One Free Way to Advertise: iGoogle Themes

Posted on: 9/22/2008 1:11:19 PM under Web Design » Tips 
If you are a graphic designer/web designer and are looking for a way to get your name out there, creating an iGoogle theme might be the ticket.

iGoogle themes are personalized themes for your iGoogle home page. The hallmark of these XML themes is that you can change their appearance throughout the day. This is done by creating a number of banners and rotating them based on the local time. So, for example, you can have a "night" image at night, a "sunrise" image in the morning, etc.

Then you simply submit your theme to Google, and they will decide whether or not to add it to their library. (This is the part that is a little hard to swallow. Google doesn't tell you when or if your design has been accepted, and doesn't tell you why it's been rejected. However, it would be safe to assume that any honest efforts that design for a "Rated G" audience would likely be accepted...)

The most popular themes right now have about 1,000,000 users, though most have considerably less. But even a few thousand people who like your work could lead to some new contracts. You can add your own logo and contact information in the space Google provides so that these potential clients can reach you. A great way to showcase your work and get some free advertising!

More information about designing and submitting your own theme can be found at Google itself:

Don't forget to let us know how it goes!

The DMXReady Team
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